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Our Roots:

Fashion Takes Action began in 2007 as a Green Gala fundraiser event in support of one of our favourite ENGOs, Environmental Defence. The event featured ten of Canada’s leading fashion designers, who each made three outfits from sustainable fabrics.  The goal was to demonstrate the potential that sustainable fabrics have to make high end, evening wear garments – both to the consumer and to the fashion industry. 

Over time, it became increasingly obvious that there was a need for an organization to support the sustainable fashion movement, and not just in Canada, but globally. After some initial market research and focus groups, we jumped in with both feet to better understand the social and environmental impact of the conventional fashion industry. We uncovered many challenges around l
abour, supply chain transparency, toxic chemical use, water, energy and waste.

We realize that perfection doesn't exist. There are still so many questions and not enough answers; and there are many ways for fashion businesses to become sustainable. Our goal is to present the industry with fair and accurate information, and to build the capacity within our members to make smart decisions and take action where possible. If we all make one small change in the right direction - the greener direction -then collectively we believe it can have a positive social and environmental impact.

 

 

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"True fashion is about non-toxicity. If fashion pollutes, it should no longer be called fashion, it should be called pollution." 
-Horst Rechelbacher, Founder Intelligent Nutrients and AVEDA