AWARD CRITERIA

We realize that there is some use of industry jargon below, so in order to make sense of it all, and thus better understand the criteria, we have included links to definitions of some of the terms.

1. Materials Used

This category looks at the materials used, and if they were sustainably manufactured (ie organic cotton, hemp, tencel, ramie etc). Companies may also show how they have repurposed material, or upcycled fabric. Furthermore, this category looks at whether companies have implemented the use of eco friendly dyes, trim, notions etc.

Some companies have developed online initiatives to educate on the “sustainable” components of the fibres they are using. While initiatives such as these should be commended , it is extremely important that they ensure the information is backed by facts, research and/or a certification scheme.

2. Production

This category assesses the production stage of the life-cycle, with a focus on labour and human rights, and the use of local or overseas production. It asks nominees to illustrate certification schemes and procedures they have in place that will ensure adherence to international standards. This category also inquires as to whether companies have been mindful of the carbon footprint associated with manufacturing.

Some companies have made an effort online to educate on their “ethical” production practices. “Made in Canada” can be misleading however, as it only relates to where the garment was cut and sewn, and not where the actual materials are being sourced from.  While the manufacturing may be local, companies should disclose the countries of origin for their materials sourced. If there is no real information on the company website outlining the steps taken to assure adherence to social and environmental standards, it should be factored into the voting process.

3. Design

Sustainable fashion shouldn’t look any different than conventional fashion – it is the story behind the garment where one discovers that it is sustainable. This category looks at the overall design aesthetic – is it fashionable? Wearable? Seasonless? In addition, this category looks at what design solutions and techniques may have been used such as slow fashion, innovative fabrics etc.

4. Special Features

This category will consider any extra eco-initiatives taken on by the nominee such as hang tags, hangers, garment bags, energy efficiency, waste policy etc. It will also look for companies who educate their customers on safe and responsible laundering habits, and product disposal. Also, any charitable work, such as donations or volunteerism, will be highlighted in this category.

Bamboo Disclaimer

Due to the facts that surround bamboo rayon, FTA has chosen to not include this fabric when determining each of the nominee’s contributions to sustainable fashion. Instead we have chosen to focus only on the fabrics that we think count: organic cotton, hemp, organic wool, ramie, recycled and upcycled fabrics, and the man-made cellulosic fabrics produced in a closed-loop environment, such as Tencel or Modal. We feel that it works against a designer’s sustainable initiatives if they choose to continue working with bamboo, and promoting it as being eco-friendly. For more information, read our article to Be or not to be Bamboo...