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From Berlin with love...

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Berlin is a city bursting with creativity and action! Its fashion scene is no different. During Berlin Fashion Week, The Key To hosted its second green event. The Key To 'Shift' focuses on sustainable fashion drawing together designers, producers, marketers and media. Here are a few of the designers on exhibit that caught our eye...

Vitor. Vitor is a wearable shout for revolution.

THTC. The Hemp Trading Company. Born from two brother based in London, the line is about giving activist a voice through their clothing. If you like to wear your thoughts on your sleeve this brand is for you!

JUX. JUX = Dutch design + sustainability. Studio JUX = design + eco + fair. Sourced from Nepal, this line is committed to Fairtrade producing a line suitable for guys and gals with easy to wear neutrals with distinct details.

Knowledge Cotton Apparel. Forty years of family experience in design, innovation, responsible environmental practices and a passion for quality make up the Knowledge Cotton Apparel. In other words- amazing design that is functional and fashionable, 'nough said.

Elementum. It all started with a thesis that grew into a full fledged line of considered sustainable fashion called Elementum. Each piece is designed to be worn in at least three different ways and is produced from recycled fabric sourced from Peru. We give it an A+!

 

The Key To Sustainable Fashion.

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The Key.To is an international green fashion event. A trade show where sustainably focused designers showcase their latest wares and also provoke a deeper conversation about eco-fashion. The event is slated for January 20- 23rd at Heeresbackerei in Berlin. A wonderful setting to network and discuss the latest developments in socially conscious and sustainable fashion, this is an event worth the trip.

You can attend as a press/ media person or an exhibiting designer for the majority of the conference, or simply come on the open to the public day as a visitor. Either way you are sure to reap the benefits of inspired thought and engaging dialogue about sustainable fashion.

Be sure to visit their website for more information about registering and perhaps we will see you there... ;)

 

The New Year's Eve Vintage Dress Guide.

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New Years is that time of year when you can really dress to impress! I love the various levels of dressiness, depending upon where you are going. Always be true to your style, but let me shed a little guidance on venue vintage dressing for the big night!

We'll find you in da club with a bottle full of bub...

The club is where you can get away with cut- outs and sequins, so live it up! This dress is amazing- the short length keeps it fun while the cut-out and fringe detail make it more interesting than your average little black dress.

A Formal Affair.

Nothing like channeling Lady Gaga to bring out the glamour in your attire for a more formal evening. Embellishments are key- they add that luxe value and peak on-lookers' interests (shop this dress).

Fashion Party.

When attending a party that is for a particularly artsy crowd, a careful balance between class and interest must be created. The black mesh and rhinestone detail on this dress are very classic and are displayed in a more fashion forward manner. A glove or  sunglasses also contribute to the look and add in a bit more fun (shop this dress).

House Party.

Words cannot express how much I love this 80s sweater dress! For the dinner/ house party setting you need to remain a bit more conservative or covered up- yet you still want to evoke the festive feel.

The Warm Weather Celebration.

If you are so fortunate to be in a warm weathered place- perhaps on a vacation someplace exotic- bring out the patterns and sheer materials! I really love the feather headband featured here as well, and would pile on local beads or exaggerated jewelry to finish the look (shop this dress).

All the dresses featured in this how-to dress for New Year's Eve post are from SpanishMossVintage, a truly amazing online vintage resource. Drop by the site to check out what's in stock and you could even score one of the dresses highlighted here. Happy vintage dress hunting and Happy New Year!

 

 

 

Right about Nau...

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Sustainability is quickly turning into a buzz word and one that the media can't get enough of, but what does it really mean to be sustainable and especially in fashion?

Nau is the quintessentially sustainable company to answer that question. From their recycled fabric sourcing, to the 2% charity donation options with purchase, to the pop-up stores that reduce the carbon footprint of having a full-time retail space- this brand has thought sustainability all the way through. I recently had the pleasure of talking with one of Nau’s head designers, Peter Kallen.

Tell me a little bit about the mission of Nau and how it is leading in sustainable fashion?

Well, our whole business model is based on sustainability. Every item in our collection has a considered approach to fabric, construction, and the end of its life cycle. We believe we can do well by doing good. Create a business that reflects more then just the pursuit of dollars, and considers every aspect and impact the product has. Become a change agent for good.

How would you describe sustainable fashion?

We think that there is a great need for fashion that can move seamlessly through your day whether you are going to work or to the mountains to ski or hike. The two worlds of performance and fashion are not mutually exclusive; we are colliding these worlds in a way that can create a wardrobe that functions wonderfully and limits the need for variety of outfits. Sustainable fashion is really about ‘less is more’.

How are you educating and engaging your consumers?

We have a website that we sell our products from, and also our consumers can find information about our beliefs and standards. We have a policy of transparency that we abide by, and realize that the process of being sustainable changes and improves each day, so we must be liquid in the pursuit of being more green. Also, we are big fans of social media and seek out new ways to have conversations with our customer base.

Nau is a brand created by and for sustainability. Be sure to check out their website to see all the great new fashions, and follow their blog to get the inside scoop. This is one brand that is setting the benchmark in sustainable fashion with style!

If you are in the New York area stop by the pop-up store at 69 Mercer Street in Soho until the 31st of December to scoop up some ‘good’ goods.

 

A 'thank you' from Nimli.

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Thanksgiving has proven to be a time to celebrate everything we enjoy! Nimli wants to help spread this sentiment by offering 25% off tomorrow- Black Friday- on all their lovely eco-wears. A site that showcases all things eco for every part of your life, it is a site you will definitely be adding to your 'Bookmarks Bar' if you haven't already.

Super stylish and eco-abiding, enhance your wardrobe with a little something at a discount thanks to Nimli. The code is: BLACKFRIDAY09, make sure to use it when checking out this coming Friday, the 27th of November.

 

 

Greta Eagan

Greta Eagan is a fashionista with a conscience! She tries to find the subtle balance between self-expression and responsible consumerism. Her love of fashion and beauty has been present her entire life, and has led her to recently explore both responsibility and sustainability within their respective industries. Greta currently lives in New York City but loves travelling, snowboarding, running and cooking gluten free deserts.
Greta Guide - gretaguide.com

 

 

 
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"Fashion Takes Action is the future. It is a pioneering emblem of what is possible when industry decides to show exemplary stewardship for the planet." 
- Kate Holloway, CEO, Carbonzero