If you are a green company or are marketing a sustainable product or service, you know that your credibility is essential to your green corporate message. Greenwashing is a criticism that none of us can afford to hear.

By Howie Chong,President & Founder of Carbonzero

Based on international carbon accounting standards the measurement of an organization's emissions starts and stops at the organization's doorstep.  For any particular company, its carbon footprint is generally measured by accounting for electricity and heating usage, refrigeration and transportation.

By Bernard Hellen, R.G.D., FSC Xpert
President + Creative Director, traffic marketing + design inc.

Last year Corporate Canada jumped on the green bandwagon, and for good reason. According to a poll by Decima Research, two-thirds of Canadian consumers said that concern for the environment was impacting the way that they shop. Green was the new black - officially the hottest marketing trend of 2008. So is this still true, or has the economic unpleasantness of 2009 put the breaks on the eco-bandwagon?

By Simon Jacques,
Ontario Representative Ecocert Canada

The term "Organic" was coined by groups of California Farmers in the 1970's who wished to differentiate their products from those of mainstream agriculture. Certification was a marketing strategy developed by these farmers. Since the advent of marketing, consumers were regularly subjected to questionable product claims. In order to give true value and meaning to the term "organic", a system of independent third-party verification was established, so consumers could trust the claim. Standards were developed and monitored by certification bodies. The first certifying bodies were farmer-controlled, and were essentially a system of peer-review. Each group had its own standards that shared a common theme, but differed in detail.