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The Seven Sins of Greenwashing

TerraChoice Environmental Marketing via Marketwire.com

Your eyes aren't deceiving you, but the labels might be. There are more products claiming to be green on the shelves of stores these days, however those 'all-natural' and 'organic' products are likely committing at least one of the Seven Sins of Greenwashing, by not telling the complete truth. TerraChoice Environmental Marketing recently released its Seven Sins of Greenwashing report, finding that 98% of products surveyed in the United Kingdom (UK) committed at least one Sin of Greenwashing.

Full article at www.marketwire.com/press-release/Terrachoice-Environmental-Marketing-984249.html

 

Guidance on Labelling Textile Articles Derived from Bamboo

Competition Bureau Canada

The Textile Labelling Act (TLA) and the Textile Labelling and Advertising Regulations (TLAR) are statutes relating to the labelling, sale, importation and advertising of consumer textile articles. They require textile articles to be labelled accurately in order to help consumers make informed purchasing decisions. The statutes set out specifications for mandatory label information, such as the generic name of each fibre found in an article and the dealer identification.

Full article at www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/03021.html

 


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"Fashion Takes Action is the future. It is a pioneering emblem of what is possible when industry decides to show exemplary stewardship for the planet." 
- Kate Holloway, CEO, Carbonzero