Press News Coverage 2009 Globe and Mail: Earth Day Feature - Do you know where your designer jeans came from?
Clothes shopping for the eco-conscious crowd can seem like an ethical quagmire these days: polyester or cotton? Bamboo or hemp? Leather or cork shoes?
A Toronto-based company called Fashion Takes Action hopes to address some of those questions once it launches this week - sharing information about where clothing comes from, how it's made and the environmental cost to get it there.
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"Our Toronto chapter is a proud industry supporter of Fashion Takes Action. We will collaborate again on FTA's annual celebration of eco-friendly couture. Begging us to reconsider the choices we make in our day-to-day lives, FTA's fierce devotion to raising awareness is beyond a fad. Rather, it's an integral direction for our earth's future, and we plan to work closely with them on many levels in 2009".
- Pheinixx Paul, Co- Regional Director Fashion Group International, Toronto
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