FTA launched Shop Sustainable, in partnership with Evolution Green, challenging consumers to shop ethically during the holiday season.

Its goal is to raise general awareness for eco friendly products, and at the same time promote many Toronto based and online retailers who carry them. The program is a collaboration of Fashion Takes Action and Evolution Green.

Eco friendly gifts come in many different forms. They can be made locally with low energy, made with organic or recycled materials, made fairly and in fair working conditions, made with reduced or recycled packaging in mind, or made from natural materials. They do not require batteries, they are not made from plastic and other toxic substances, they are not produced in sweatshops and they are not packaged in layers of non-recyclable materials.