The Sustainable Style Show featured hand-selected, eco-friendly fashion and beauty vendors, selling their products to the eco savvy consumer. Despite the cold and rainy weather, the traffic throughout the day was steady, the mood was upbeat and energetic and many left with a newfound knowledge of more ways that they can help the planet. Buying green fashion and beauty products is easy to do!

The second annual Green Gala once again featured ten of Canada’s top fashion designers, who each created three couture or evening wear garments made from eco-friendly fabrics. The event was very successful in raising awareness around the potential that these fabrics have to make higher end clothing.

The sold out show packed in 500 guests, who were wowed with the stunning designs and the overall quality of the event. “Being green should not look any different on the outside”, states Producer and Founder Kelly Drennan. “Green fashion is about design as much as conventional fashion is. Green events can and should also be about style, and should not look any different to the naked eye. It is the story behind the garments, or behind the event – that is where you can truly discover how it came to be sustainable.

Highlights of the night included a live performance by Tara MacLean, emcee Hannah Simone of Much Music, celebrity models rocking the runway, silent auction and raffle prizes, and a live auction item that featured a custom made dress by Greta Constantine, paired with eco friendly fabric from the event’s fabric sponsor Telio & Cie. This item sold for $1000.

For a list of participating designers and celebrity models visit www.fashiontakesaction.com.

Fashion Takes Action is the brainchild of Kelly Drennan, a fashion and lifestyle publicist who felt the need to combine her experience and contacts with her passion for the planet. She has been involved in a number of “green” events in Toronto over the past year: Associate Producer of the Eco Wedding & Lifestyle Show, Sponsor of the “Green Fashion Zone” at the City of Toronto’s Green Toronto Festival; co-organizer of Design Green; and Public Relations Director for the Greenmom Spring Market and Green Enterprise Toronto’s Brewer’s Plate Event.