STUDIOSo how do you communicate your authenticity and integrity from the first impression? Look no further than your business card. Now you can communicate your good intentions with The World's Greenest Business Card and at a fraction of the cost of doing it yourself!
The idea was born at a recent ‘green' networking event when someone handed me a laminated business card for his environmental company. What an amazing disconnect, a ‘green' company hands me a piece of plastic as their business card. It was then that I realized that as a green company, if you ‘talk the talk' that you had better ‘walk the walk'.
By ‘greening' the smallest and most widely used marketing product, the standard business card, I hope to demonstrate how everyday objects we all take for granted can be turned into a more sustainable, environmentally-friendly product. And according to Candice Batista, who blogs about what drives the green movement in Toronto, "If you're in the business of green, a green business card is the only way to go."
Whether you work for an environmental group or charity, a green business or start-up, are an individual that cares about their green image or are a company that wants to communicate their commitment to the environment, The World's Greenest Business Card, should be for you. The World's Greenest Business Card is a standard 3.5 x 2 inch card, offset printed in full colour on both sides, it's printed waterless with vegetable-based inks on FSC-certified stock containing 100% post-consumer waste paper - which means that no new trees are harvested.
But can a little thing like a business card really make a difference? Besides demonstrating your company's commitment to the environment, every printing run of The World's Greenest Business Card can conserve the following resources:
- 3 trees / 1040 lbs of wood not used
- 162 lbs / 74 kg solid waste not created
- 1,529 gallons / 6,953 L of water not used - enough water to take 88 eight minute showers
- 356 lb / 161 kg greenhouse gases prevented - equivalent to carbon sequestered by 15.2 tree seedlings grown for 10 years
Members of Fashion Takes Action get a 10% discount on orders of 3 or more cards. Plus, if you place your order for The World's Greenest Business Card online at www.theworldsgreenestbusinesscard.com, I will plant a tree in your name. Tree donations will be made through Trees Ontario, a not-for-profit organization committed to the re-greening of Ontario through tree planting efforts on rural lands and in urban areas.
So, green your business card and make a good first impression. It's a small thing that goes a long way.
