Hailed as Africa’s Nike, soleRebels was founded in 2005 by Bethlehem Tilahun Alemu, a 30 year old Ethiopian woman & entrepreneur. Her goal was to bring jobs and sustainable, self-directed prosperity to her community in Addis Ababa, Ethiopia.
Seeing that Ethiopia had plenty of charity “brands” but not a single global brand of its own, Bethlehem set out to change all that.
Flash forward five years, many shoes, and over 75 full-time and 120 part-time well paying jobs later, soleRebels is proud to be both the planet’s only WFTO FAIR TRADE certified footwear company and the very first global footwear brand to emerge from a developing nation!
Winner of the 2010 EcoBold Award for best footwear, soleRebels is sold globally at leading retailers like Urban Outfitters & US online footwear leaders Endless.com & Amazon.com. It is also sold across all 27 EU nations via the EU’s #1 online footwear retailer SPARTOO.COM.