Emily Scarlett is a seasoned fashion and marketing leader with over 15 years of experience across global retail and purpose-driven consumer brands. Her career spans international fashion giant H&M and disruptive Canadian brand Knix, where she helped shape brand strategy, storytelling, and consumer engagement during periods of significant growth.

At H&M, Emily worked within a global fashion organization, gaining firsthand experience in large-scale retail, trend strategy, and the complexities of a global supply chain. She later brought that expertise to Knix, where she played a key role in building a culturally relevant, inclusive brand—leveraging storytelling, influencer strategy, partnerships, and earned media to drive awareness and connection with a new generation of consumers.

Throughout her career, Emily has been passionate about the intersection of fashion, culture, and responsibility. She brings a strong understanding of how brands can balance commercial success with purpose, transparency, and impact.

Emily now works as an independent brand and marketing consultant, supporting organizations as they evolve and grow.  Emily has always been a lover of fashion, but knows that the industry must seek to evolve and change in order to protect people and the planet for the generations to come.