Co-Founder & Strategist in sustainable fashion and textile circularity at Collective Détour, Myriam Laroche has been working in the fashion industry since 1994. In 2009, she decided to devote herself exclusively to the sustainable development of methods and strategies for designing, manufacturing, distributing, marketing, recycling, and reusing apparel and textiles. As the founder of Eco Fashion Week (EFW), an internationally renowned event, she led 13 editions from 2010 to 2017 in Vancouver, Seattle, and Toronto.